Museo Dell’Automobile di Torino

Client

Regione Piemonte
Città Metropolitana
Città di Torino
Automobile Club Italia
FCA Fiat Chrysler Automobiles S.A

Partners

Architect building: Cino Zucchi
Scenography: Atelier Confino
Architect: Studio LLTT
Editorial consultant: Fabrizio Sabelli

Scope of Work

Audiovisual design and their control
Electrical power and low power engineering

Award

The Museum has been designated by the Times as one of 35 most beautiful Museums of the world one of the truly contemporary alone.

Description

An attempt to give life and movement to motionless automobile “carcasses”. Torino is the symbol of the Italian automotive industry and its repercussion beyond the borders thanks to the talent of its car designers like among others Giugiaro, Bertone, Pininfarina, Giugiaro. The Museum hosted an impressive collection of vehicles worldwide including Formula 1. This presentation dated from 1970 and required new thinking. A first floor was therefore devoted to a chronological vision combining the collection of references on the history of the 20th century, the major economic events, political, artistic; another floor to the theme «Sociology and Culture of the Automobile» with themes like «Genesis», «La Folie», «Formula» and finally a last level devoted to Design. Forgetting the frozen museum that had been developed in the 70s, the today’s project offers a dynamic and surprising scenography and made a broad appeal to documentary and fiction cinema.

Key features

80x78x27 m mapping of a Formula 1 racetrack. To simulate the high speed of 21 Formula 1 cars, image backgrounds have been removed from the clip